A heat-resistant member of the squish family to protect your family.
expanding a successful line
The Squish brand began with collapsible kitchen products in bright colors and playful forms that solves storage challenges and also livens up kitchens. The line has since expanded into other kitchen tools and gadgets. The potholder was assigned to me as part of the latest line expansion.
After testing out many of the potholders on the market, it became apparent that the potholder not only has to be left- and right-hand friendly, but also large and small hand friendly.
Another consideration was people's subconscious unwillingness to put their hands and fingers into a deep, dark cavity. A right balance has to be struck between the protective function and the pleasure of using the potholder.
the squish-y look
The overall form and relief patterns were adjusted numerous times to achieve the playful, lively vibe that the Squish line of products are known for, while maintaining the functional integrity of the potholder.