squish potholder

A heat-resistant member of the squish family to protect your family. 

  Brief     Internship project at   Prime Studio     to design a potholder for the    Squish™    brand /   Duration   6 months

Brief Internship project at Prime Studio to design a potholder for the Squish™ brand / Duration 6 months

expanding a successful line

The Squish brand began with collapsible kitchen products in bright colors and playful forms that solves storage challenges and also livens up kitchens. The line has since expanded into other kitchen tools and gadgets. The potholder was assigned to me as part of the latest line expansion. 

 

 

  Brief     Internship project at   Prime Studio     to design a potholder for the    Squish™    brand /   Duration   6 months

Ergonomics reconsidered

After testing out many of the potholders on the market, it became apparent that the potholder not only has to be left- and right-hand friendly, but also large and small hand friendly.

Another consideration was people's subconscious unwillingness to put their hands and fingers into a deep, dark cavity. A right balance has to be struck between the protective function and the pleasure of using the potholder. 

CONCEPTS.jpg

the squish-y look

The overall form and relief patterns were adjusted numerous times to achieve the playful, lively vibe that the Squish line of products are known for, while maintaining the functional integrity of the potholder. 

 Squish Potholder is now available online and in stores including Bed, Bath & Beyond, Target, Macy's and Walmart. 

Squish Potholder is now available online and in stores including Bed, Bath & Beyond, Target, Macy's and Walmart.